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Academy

Program

Concerto21 offers musicians, young music managers and festival directors the opportunity to reflect on contemporary concert formats, develop new program dramaturgies and apply the tools for the sustainable positioning of artists in the music market together with top-class discussion partners from the music scene. They learn to understand their audience and to respond to their needs. They learn how to convince promoters, how to make the best use of new media, how to write good texts - and they question their attitude as artists. Concerto21 is the think tank for contemporary concert staging and artist profiles. The aim is not to "eventize" the concert or to change personalities, but to make changes in the details and to bring out individual strengths.

Program 2024

Part I: June 19-23, 2024

In the first part of Concerto21 the academists present themselves and their current plans to the lecturers present. They, in turn, give impulses in the form of short lectures on their work and detailed feedback on the respective presentations. This creates an open space for discussion and exchange. In addition, the expectations of young artists will be discussed in several rounds of talks, and the strategic development of artists, funding in Germany, and cultural policy will be discussed. The goal of the first week is to give the participants an impression of where he or she currently stands in the development of an independent profile, which individual topics should be worked on and what the general opportunities, expectations and challenges in the music market look like.

Part II: July 22-27, 2024

This practice-oriented intensive week is about strategic artist development and sharpening individual profiles. Concrete topics such as communication, visualization, staging and marketing will be worked on. A number of experienced lecturers will present their work and then work with the academy participants on examples and specific questions. There will also be evening talks and discussions. The goal of this week is for all academy participants to take away a variety of suggestions and recommendations for action, to learn about tools for their daily work, and to use this "toolbox" to constructively plan their artistic future.