The Academy Concerto21 is a master class of a somewhat different kind: Here, the focus is not on musical ability (we take that for granted), but on everything else that soloists, ensembles or festival makers need in order to be successful. Under the motto: "You have to change the concert in order to sustain it", various approaches and ideas are reflected upon, so that musicians can live not only for the music, but also from the music.
Concerto21 is dedicated to individual career planning and strategic artist development as well as to the contemporary renewal of classical performance formats. We go in search of the concert event that draws people into the halls (or in front of the screen) because it touches and inspires, because it is demanding and challenging in the best sense, or simply promises a good evening. It's all about changes in the details that turn the familiar ritual into a surprise again.
Accompanied by experienced speakers and interlocutors from the world of classical and improvised music, the participants of the Summer Academy deal with concert dramaturgy, audience sociology, music marketing and self-management, and develop new concert models, appropriate mediation methods and effective communication strategies. They learn how to better understand their audience, how to convince promoters, how to make the best use of new (and old) media - and they are given time and space to question their attitude as artists.